Title: Steps Govt of India should take for exporter of Indian handloom and handicrafts
The Indian civilization is one of the oldest in the world and goes back for thousands of years. Ever since the earliest days of this majestic civilization, art and handicraft has been an important part of its culture. The art and handicraft of India showcases the religious beliefs and mythological past of this great country and as such these works are highly revered by their patrons. Over the years, little changes have been made in these works of art, and this has allowed them to retain their classic beauty.
Of the many spheres in which the traditional Indian art and architecture finds its expression, the two most important are the Indian handlooms and handicraft. The Indian handlooms express the diversity and richness of Indian culture and bear with them the distinct imprint of their places of origin. Handlooms are fine cloth materials that are used to create different kinds of ethnic wear and bedding items like bed sheets and covers. From harvesting the raw materials to weaving fine cloths out of them, the Indian weavers create top quality finished products which are then used by millions of people both in India and abroad. In fact, the handloom industry in India is one of the largest employment sectors of the country with more than 4.3 million individuals working for it. It also serves as a principal revenue earner for India, with major returns coming from the international market.
Like the Indian handloom industry, the handicraft items that are made in India also have a major market both in India and abroad. The handicrafts that are made in India are known for their richness, beauty, style and form. The handicraft designers and manufacturers of India use a wide range of materials to create stunning pieces of artwork. Some of the most common materials used in the handicraft industry include wood, metal, glass, stone, grass, papier mache, clay, cane bamboo, textiles, ceramic and terracotta. These materials are used and combined in a number of different ways by the handicraft manufacturers and the end results are stunning all the time. Much like the handlooms, the handicrafts often bear the signature style of the place from where they originate. For example, Rajasthani handicraft items exhibit the traditions and folk culture of the local people and the handicrafts from Bengal do the same in their own unique ways.
Both Indian handloom and handicraft products are regularly supplied to other parts of the world and this brings a significantly large amount of revenue to this country. The top ten international markets for Indian handicrafts are USA, United Kingdom, UAE, France, Germany, Italy, Canada Netherlands, Latin America and Australia. Some of the most widely exported handicraft materials in the countries include art, woodware, metalware, hand printed scarves and textiles, shawls, crocheted and embroidered goods, zari and zari items, imitation jewellery as well as miscellaneous handicrafts like toys and lace. For Indian handlooms, the major markets include USA, UK, Germany, Belgium, France, Netherlands, UAE and Canada.
However, even though this country has been regularly exporting handlooms and handicrafts to other countries, in the recent decades there has been a drop in business. This is due to market competition from countries like China and Japan as well as the rising costs of raw materials. To make sure that every exporter of Indian handloom and handicraft items have the best opportunity to come up with good products and present them to international buyers, the government of India should reduce the costs of the raw materials, minimize the number of middlemen and see how the quality of the finished goods can be further improved so as to beat the competition from other countries.
AUTHOR: Sudhakar Sahoo
POSTED: 27th August 2015
Title: Textile export from India and how Indian government needs to promote suppliers
Textile makes for one of the largest industries of the country--- in terms of employment opportunities generated by it. In fact, it stands only second to the agricultural industry when it comes to offering employment opportunities to both skilled and unskilled labor. Needless to mention, this industry enjoys considerable prominence in the Indian economy as well. Offering direct employment to more than 35 million people in the country, this sector stands as the second largest employment provider.
As of April to July 2010, the share of textiles in export was pegged at 11.04% (according to the Ministry of Textiles). In the year 2010, our country had 2,500 textile weaving factories and 4,135 textile finishing factories.
Textile Import from India: A brief History
Today, India has overtaken big players like Italy and Germany to be the second largest exporter in the world right after China. However, “textile export” is deeply rooted in the history of India. It has been claimed that the country carried out textile trade in the early centuries:
·According to reports, resist-dyed and block printed fabrics of Gujarat had been found in the tombs of Fostat, Egypt.
·Huge quantities of north Indian silk was traded to China and other western countries
· The country supplied substantial amount of cotton to the Europe during the Industrial Revolution
Textile Import from India: Recent Figures
Textile export from india has clearly grown in leaps and bounds. As already mentioned above, today it enjoys the position of being the second largest textile exporter in the world right after China. The textile exported from India constitutes almost everything starting from fibre to yarn and fabric. The finished goods made of silk, cotton, and synthetic yarn.
According to data provided by the Apparel Export Promotion Council, the Indian export figures were pegged at around $40 billion in the year 2013. China, on the other hand, recorded a whopping $274 billion. So, it can well be said that though India has managed to occupy the second spot in world textile export, it is lagging far behind China. So, the government needs to provide some fillip there. In the next segment of the post we will be discussing those areas of Indian textile export which need government attention.
How Indian Government should support suppliers
One of the key areas of concern for the government is the readymade industry. More than 55% of the global trade in India is about readymade garments. The Indian exports raked in a comparatively paltry $16 billion in the recent past accounting for about only 40% of the country’s export. For China, on the other hand, the share of readymade garments is around 60%. So, the Indian government definitely needs to seek avenues for a boost there.
In fact, besides China, other smaller countries like Vietnam and Bangladesh have beaten India when it comes to providing major supplies in the European and American retail chains.
It has been opined that the country still needs to invest due time and energy in research and development in a bid to create new products, minimize transaction and per unit costs and bolster its raw material base. Diversifying largely in to design is also a way to ensure quality output. Powerlooms and processing houses remain a major area of concern in the entire export chain. The introduction of a powerloom cooperative structure can jolly well address this issue. The government needs to come up with effective policy changes to de-reserve the small sector to help it respond more effectively to the “synergic” approach. Plus, there is still room for a substantial increase in government incentives for the labor-intensive industry.
AUTHOR: Sudhakar Sahoo
POSTED: 3rd February 2015
Title: 10 Types of ladies dress materials young girls in India love to wear instead of sarees
India’s diverse and vibrant history is amply exemplified by its culture, cuisine, art and fashion. Talking about fashion, it should not be forgotten that Indian ethnic wear has taken the global fashion scenario by storm. The Indian ethnic wear presents a beautiful combination of traditional as well as Indo Western garments.
Now, Indian ethnic wear remains incomplete without sarees. Indian fashion (like fashion in any other part of the world) has changed with changing sensibilities. However, sarees have not phased out from the fashion scenario. It does not matter whether you are trying to pull off a contemporary or an utterly traditional look--- you can always rely on a gorgeous, elegant, and a classy drape to do the trick for you. However, there are several Indian ladies dress materials other than sarees which you can pick up. Here is a rundown on the top 10 types of ladies dress materials young girls in India love to wear instead of sarees. Go through the list in a bid to take your pick.
Salwaar Kameez: The salwar kameez is primarily worn in Himachal Pradesh, Punjab, and Haryana and fundamentally represents a lower garment teamed with tunic top or kameez. It is viewed as the most popular Indian wear since it accommodates the much needed convenience for modern Indian working women, who find it easier to go around with their daily tasks in salwar kameez rather than in sarees. The whole dress consists of a tunic top, loose trousers (tapering at the bottom) and a stole to cover the shoulders. They are available in materials such as georgette, cotton, silk etc. Handloom salwar kameez from Odhisa is also very famous.
Lahenga Choli: Lahenga choli is primarily worn by women in Gujarat and Rajasthan. It can well be said that no traditional occasions (especially weddings) are complete without beautiful girls turning up in vibrant lahenga cholis. The dress is a combination of tight choli, a lahenga which is like a pleated skirted with embroidered borders
Kurtis: Kurtis offer the best representation of the Indo-Western style of clothing. Kurtis are nothing but long or short tops weaved primarily from cotton and can be easily teamed with a pair of jeans or cotton trousers. The handloom kurtis from Odhisa, once again are very famous.
Churidaar kurta: The churidar kurta is a version of the salwar kameez. The churidar is the kameez which is lose up till the knees and then fits the calf below.
Langa- Voni is typically worn in the south Indian states--- specifically in Tamil Nadu and Andhra Pradesh. It consists of a 3-piece apparel where the lahenga takes the shape of the long flowing skirt.
Mekhela Sador: It remains one of the traditional dresses worn by Assamese women. 3 primary pieces of cloth together make up the whole dress. Sador with a three piece dress makes for the top half. Mekhela is the bottom part which looks like sarong folded in pleats to fit round the waist and is tucked in. Sador is tied to the upper portion of the Mekhela and the rest is draped round the body. The third piece Riha lies beneath the Sador.
Reshme Langa once again is a traditional dress in South India. Alternately known as Pattu Pavadai, the dress is made of silk which girls generally wear before marriage. This is also worn in Rajasthan.
Anarkali suits: These are an integral part of most of the Indian occasions. These suits are a variation of the salwar kameez rendered with a very unique umbrella cut.
Long skirts: Ethnic long cotton skirts are also a favorite with Indian girls. They are often teamed with short kurtis or subtly designed tops and are ideally worn in casual get-togethers with friends.
Dhoti pants: Worn in combination of fitted tops the dhoti pants worn by Indian girls are a hot fashion trend as well.
AUTHOR: Sudhakar Sahoo POSTED: 16th January 2015
Title: About Handloom Items and Odisha Saree Store
Odisha Saree Store offers latest design handloom sarees and some other handloom items. You can purchase through our online payment system. It is an entryway to ethnic conventional standards of India, which shows the best of the handloom from the country. Odisha Saree Store is an online store, which takes ahead the perfect loveliness of standard creation of traditional weavers of God’s Own Kingdom. Nation should be conscious of the transform in fashions and keep up with the latest techniques.
AUTHOR: Sudhakar Sahoo POSTED: 19th March 2013
Title: Seasonal Offer
Odisha Saree Store now spreading all over the world and we are always ready for world class services to our potential customers. It's so easy to buy an item from our online saree store. Now you can share your experience to us after buying an item from our store through some questionnaire. Odisha Saree Store presently offer a seasonal discount which is still available,for more details please visit our Page below.
The conventional hand-woven sarees of Odisha give the impression to have an endless charm as women in the Kolkata are making a queue for Odisha Saree Store's handloom exhibition that happening recently on 21st April 2013.
The smooth silk and comfortable cotton materials that are available at economical rates are drawing the shoppers to the 30-day exhibition.
The handloom fair under way at Kestopur, Kolkata, WB, India is offering sarees, dress materials, Gamcha, Lungi, Joda, Bed sheet, Kurta Pieces, Shawls and Dhotis in an array of colours, fabrics and designs.
While the Bomkei sarees from Sonepur have been stacked in attractive colours of maroon, indigo, bottle green and more than a few others, the complicated designs on Sambalpuriikkatsarees are also available in plenty.
Tribal handloom tussar shawls, blankets and handloom bedsheets are a major highlight of the exhibition which are woven in khadi and cotton, these are heavy owing to skilled needlework that adorns the fabric.
“Whenever we host an exhibition, the Sambalpuri sarees see the highest sales and are always in demand. Hence, we have got a variety in the stock of these Sambalpuri Saree. Bomkai silk sarees also have a great demand among the customers,”.
The salwar suits in Odia handlooms are the lesser-known items, but the designs offered at the exhibition are sure to boost their popularity and we saw a good response of sambalpuri dress materials and also katki handloom items which mostly came from Nuapatna.
An all-time favourite of Odia women, the silk tussar sarees, can be found in some various designs and patterns and in contemporary shades at Odisha Saree Store's exhibition.
“A Sambalpuri silk saree attracts all at any traditional gathering or occasion. But atussarsari can be worn on any time because it looks both simple and stylish at the same time. It in addition fit office outfit. Many ladies buy tussar saree and ikatsaree as tussar is stylish and cheap compared to the latter,” The saree festival offers Upto 30 per cent discount and another added five per cent discount on the second purchase.
Few Bengali Customers looking for traditional dhotis inpatabecause, in most of the family, it is compulsory to be dressed in them at all family functions and celebrations. You can get a variety of colours and styles in silk products at this juncture and even if the silk ones generally come for around Rs 3,000, here you can get them around Rs 2,350.
The exhibition that opened on April 21 2013 is on till May 20 2013.
Kanchipuram (locally called Kanjivaram) – Tamil Nadu Kumbakonam – Tamil Nadu Set Saree; Kerala Neriyathu Saree; Kerala HAlf saree; Kerala Thirubuvabam – Tamil Nadu Thanjavur – Tamil Nadu Madurai – Tamil Nadu Arani – Tamil Nadu Pochampally – Andhra Pradesh (GI rights applied) Venkatagiri – Andhra Pradesh Gadwal – Andhra Pradesh Guntur – Andhra Pradesh Narayanpet – Andhra Pradesh Mangalagiri – Andhra Pradesh Balarampuram – Kerala Mysore silk – Karnataka Ilkal – Karnataka
AUTHOR: Sudhakar Sahoo POSTED: 7th Jun 2013
Title: Quality Assurance
We are Learning from Our Experiences and keep on improving.The main aim of our store is to offer the best quality range of handloom Sarees, saris, sambalpuri dress materials, shirts, shawls and other handloom products. In this aspect, we have developed a fully furnished quality control department in our store. It is managed by a team of well-experienced and professional quality controllers who have enough knowledge in handloom production.
AUTHOR: Sudhakar Sahoo POSTED: 11th September 2013
Odisha Saree Store announces tie up with Sujit Meher’s Brand Tilottama
Online retailer Odisha Saree Store recently announced its strategic tie up with Sujit Meher, an avant garde Sambalpuri designer. The store will now house an exclusive collection of designer Sambalpuri sarees and dresses under the Tilottama brand name, Sujit Meher, the pioneer behind the brand is a reputed name in the fashion industry and has worked with the biggest names in the fashion and entertainment industry.
The new collection will have an exclusive collection of designer dresses, daily wear and sarees with ethnic elements. Keeping in mind the ever-changing fashion trends, the designs are targeted at the young and dynamic Indian working woman.
Sujit’s achievements include working in Sonam Kapoor’s latest superhit release Ranjhaana.
Odisha Saree Store is a one-stop online shop for all the latest handloom and ethnic wear designs. The company was founded with the objective to provide a platform to the small scale handloom industry to showcase their unique offerings to the world. In a short span of time, Odisha Saree Store has emerged as a global name in ethnic fashions with URL: www.odishasareestore.com
AUTHOR: Sudhakar Sahoo POSTED: 23rd September 2013
Online Saree Shopping In Odisha or Orissa
Handloom sector of india is going down rapidly which also effects states like odisha. In our state people still far behind other major cities for online shopping. Saree Still not become a common commodity to buy online, because most of the women in india still not adopted to it. We are trying to best to guide them and helping them to make order sitting at their home not spending time in queue in the traditional stores. Handloom stores all over india need to take care of their customers need and help them to learn shopping through internet. Odisha ikat and sambalpuri india sari are in high demand among people all over the world, we people and govt need to focus in these textile clothing sectors and help store owners to direct or indirectly help those weavers around our country. Online saree shopping in odisha will take some more time, because this is women's wear and they generally prefer from shop. We made it easy for them with easy return policy and even customer can return and take another product if she do not like it after receiving.
While in touch with our customer we have faced, many different customers, some of them like the handloom sarees shopping of our store passionately but do not know how to shop it online, we call them and helped them to know how to buy it, now they are happy and making their purchase online easily not only from our sarees store but from other products from stores like flipkart.com, ebay.in and craftsvilla.com.
Odisha is going to take major part in handicraft and orissa handloom shopping sector because of our rich traditional culture. Now we have to help each other to keep the odisha and india weavers alive.
Colors Available in Our Store
We have almost all color of saree and other handloom products which are Red, Red Ombre, Purple, White, Gold, tamato Red, dark pink, brown, creme, aqua/ sea green, dark brown, black, multi, light grey, dark beige, dark orange, emerald green, green, peach, pink, grey, blue, sky blue, yellow, coral, dark grey, indigo blue, ivory, light pink, magenta, pistachio green, rani, turquoise blue, beige, black/ white, bottle green, choc brown, dark olive, dark yellow, ghostwhite, lavender, lemon yellow, light olive, light orange, light purple, light skyblue, light yellow, lime green, maroon, medoum grey, medium yellow, navy blue, off white, orange, royal blue, sea green, teal, topaze, turquoise, tussar, violet, khaki, white pink, deep pink, grey ombre, blue ombre, cream ombre, ombre black, black ombre, green ombre, beige ombre.
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